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Strategic Market Management
Heather’s Pick
Staff Pick
Eco Friendly
Made in Canada
Indigo Exclusive
Bestseller

Strategic Market Management
David A. Aaker Paperback
$116.95
3 formats available
Marketing Research
Heather’s Pick
Staff Pick
Eco Friendly
Made in Canada
Indigo Exclusive
Bestseller

Marketing Research
V. Kumar Paperback
$177.95
Brand Equity And Advertising: Advertising's Role In Building Strong Brands
Heather’s Pick
Staff Pick
Eco Friendly
Made in Canada
Indigo Exclusive
Bestseller

Brand Equity And Advertising: Advertising's Role In Building Strong Brands
David A. Aaker Hardcover
$325.95
2 formats available
Brand Leadership: Building Assets In an Information Economy
Heather’s Pick
Staff Pick
Eco Friendly
Made in Canada
Indigo Exclusive
Bestseller

Brand Leadership: Building Assets In an Information Economy
David A. Aaker Paperback
$32.00
2 formats available
Spanning Silos: The New CMO Imperative
Heather’s Pick
Staff Pick
Eco Friendly
Made in Canada
Indigo Exclusive
Bestseller

Spanning Silos: The New CMO Imperative
David A. Aaker Hardcover
$38.99
3 formats available
Managing Brand Equity
Heather’s Pick
Staff Pick
Eco Friendly
Made in Canada
Indigo Exclusive
Bestseller

Managing Brand Equity
David A. Aaker Hardcover
$45.99
2 formats available
Spanning Silos: The New CMO Imperative
Heather’s Pick
Staff Pick
Eco Friendly
Made in Canada
Indigo Exclusive
Bestseller

Spanning Silos: The New CMO Imperative
David A. Aaker Hardcover
$38.99
3 formats available
Building Strong Brands
Heather’s Pick
Staff Pick
Eco Friendly
Made in Canada
Indigo Exclusive
Bestseller

Building Strong Brands
David A. Aaker Hardcover
$32.00
2 formats available
Brand Relevance: Making Competitors Irrelevant
Heather’s Pick
Staff Pick
Eco Friendly
Made in Canada
Indigo Exclusive
Bestseller

Brand Relevance: Making Competitors Irrelevant
David A. Aaker Hardcover
$39.95
Brand Relevance: Making Competitors Irrelevant
Heather’s Pick
Staff Pick
Eco Friendly
Made in Canada
Indigo Exclusive
Bestseller

Brand Relevance: Making Competitors Irrelevant
David A. Aaker Kobo eBook
$25.99
Brand Relevance: Making Competitors Irrelevant
Heather’s Pick
Staff Pick
Eco Friendly
Made in Canada
Indigo Exclusive
Bestseller

Brand Relevance: Making Competitors Irrelevant
David A. Aaker Audiobook
$14.99
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, And Clarity
Heather’s Pick
Staff Pick
Eco Friendly
Made in Canada
Indigo Exclusive
Bestseller

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, And Clarity
David A. Aaker Paperback
$39.99
3 formats available