Football Brands by S. BridgewaterFootball Brands by S. Bridgewater

Football Brands

byS. Bridgewater

Hardcover | April 29, 2010

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The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
DR SUE BRIDGEWATER is Associate Professor in Marketing and Strategy and Director of the Centre for Management in Sport at Warwick Business School. Sue graduated from Trevelyan College, Durham University with a BA in German and, after working in marketing with Nairn and Unilever, joined the faculty at Warwick University in 1991. She has...
Title:Football BrandsFormat:HardcoverDimensions:194 pages, 9.02 × 5.98 × 0.7 inPublished:April 29, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230232531

ISBN - 13:9780230232532

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Table of Contents

List of figures and tables Acknowledgments Introduction: Why view football clubs and organizations as brands? What is a football brand? Brand relationships in football Understanding the football 'brandscape' Football brand experiences Globalization of football brands Managing football brands through different stages of the lifecycle References Index