Football Brands by S. BridgewaterFootball Brands by S. Bridgewater

Football Brands

byS. Bridgewater

Hardcover | April 29, 2010

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The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Sue Bridgewater is the leading academic in the areas of and sports management and branding, particularly for football. She is also the director of a prestigious new center at the Warwick Business School's "Centre for Management in Sport" which will officially open in autumn 2009. Bridgewater has been running courses for Football Manag...
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Title:Football BrandsFormat:HardcoverDimensions:256 pagesPublished:April 29, 2010Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230232531

ISBN - 13:9780230232532

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Table of Contents

List of figures and tables
Acknowledgments
Introduction: Why view football clubs and organizations as brands?
What is a football brand?
Brand relationships in football
Understanding the football 'brandscape'
Football brand experiences
Globalization of football brands
Managing football brands through different stages of the lifecycle
References
Index