Important Update

Thank you for your interest in iRewards! We are no longer offering iRewards memberships as we recently launched plum PLUS - a new membership program that gives you all the benefits of iRewards and more! As a plum PLUS member, you can earn1 and redeem points (which means you’ll have access to our bonus point promotions!), enjoy free shipping every day and receive 10% off almost everything2, in-store and online.

Learn more about our plum programs here.


Why are you making these changes? Indigo really values our customer relationships, and we continue to invest in improving your shopping experience. Our new plum PLUS program offers all benefits of an iRewards membership with even greater rewards. To simplify your options, plum PLUS provides the combined the benefits of a point-based program1 with a discount, offering both immediate and long-term rewards for members, including a 10% discount on the final pre-tax price on eligible purchases2 in-store and online, and free shipping3 with no minimum purchase amount required (some conditions and exclusions apply).

What if I am a lifetime iRewards member? As we are moving to one unified loyalty platform, we are suspending our iRewards program as of November 1, 2021. As the iRewards program is coming to an end, memberships held under this former program are also ending. We recognize and greatly appreciate your loyalty to Indigo, and as a former “Lifetime” iRewards member you are one of our most valued customers.

We have sent you a communication by mail and/or email regarding your complimentary membership offer for plum PLUS. Please show the communication you received with a valid government picture ID and proof of address and a store associate will be happy to assist you. If you have any further questions, please contact us at 1-833-INDIGO-1.


1plum points will not be awarded on eBooks, electronics and related accessories, American Girl® services, LEGO® Mindstorms, plum PLUS memberships, gift cards, Love of Reading products/donations, shipping costs, the plum points redemption portion of a transaction, taxes, and any other items specified as exclusions from time to time. See for full program details.

2Valid at Canadian stores and on the pre-tax purchase price of eligible product(s), after discounts and points redemptions, using a valid plum PLUS membership. Certain product and service exclusions apply. Visit for full details.

3Valid at on eligible purchases using a valid plum PLUS membership. Excludes heavy/oversized product or shipments to remote areas as described at