Our Company


The Indigo Mission

Our Mission
To provide our customers with the most inspiring retail and digital environments in the world for books and life-enriching products and experiences.

Our Vision
Making Connections. Creating Experiences.

Our Promise
To add a little joy to our customers’ day each and every time they interact with us.

Our Beliefs
  • Customer Engagement: We exist to add joy to our customers’ lives – when they interact with us and when they interact with our products.
  • Customer Joy: Each and every person in the company should understand how his or her work contributes to the creation of joyful customer moments.
  • Respect: We owe to each other, irrespective of role or position, the same level of respect and caring as we would show to a valued friend.
  • Teamwork: We have a responsibility to create an environment where each individual is inspired to perform to the best of his or her ability.
  • Passion: Passion creativity and innovation are the keys to sustainable growth and profitability. Each individual working at Indigo should reflect this in his or her work. Our role, as a company, is to encourage and reward the demonstration of these attributes.
  • Community: We have a responsibility to give back to the communities in which we operate.